BARION DESIGN

Ilaria is a leading professional in home staging, having physically and virtually staged over 100,000 luxury properties. Her career began in New York City in 2005, where she quickly became the go-to expert for luxury real estate staging. Featured in renowned publications such as the New York Times, The Chicago Tribune, and Architectural Digest, Ilaria has established herself as one of the most successful and sought-after staging experts in the industry. Her exceptional skill in setting the perfect stage transforms home shoppers into home buyers efficiently, smoothly, and cost-effectively. Ilaria’s unique approach to home staging is grounded in her expertise in “experiential marketing,” a strategy that creates memorable experiences to appeal to both the rational and emotional triggers of potential buyers. As the owner of Barion Design, America's leader in digital staging, Ilaria continues to innovate the staging process. She is also the author of the award-winning book, Set the Stage for a Sale: Secrets to Make Your City Dwelling Irresistible, Attract Home Shoppers, and Sell Fast in Any Market. Originally from Italy, Ilaria has worked in over 30 countries before moving to New York in 2004. She now resides in Scottsdale, AZ, with her husband and their foster German Shepherd dogs. When she's not staging homes, Ilaria loves exploring the world and experiencing new adventures.